Tree of Faith In App UI Animation
For the Glorify app’s 2024 rebrand, I created the “Tree of Faith” animation project, featuring 14 short animations that depict a tree’s growth from seed to full maturity. Each 4-second animation illustrates spiritual growth, aligning with the app’s new visual identity. Collaborating with the creative team, I ensured a cohesive style that enhances user engagement and reflects the app’s core values.
This version maintains the key elements while being more succinct!
Problem:
As we prepare for our full rebrand, the current Tree of Faith animation in the Glorify app no longer align with the updated brand identity and visual direction. To maintain consistency and ensure our visuals inspire and connect with our audience, we need to update our animations to reflect the new brand style.
Before Redesign
After Redesign
Solution:
We will address this by commissioning 26 animations based on the new illustrations of Tree of Life that align with the rebranded visual identity of Glorify. These animations will be created in collaboration with a talented animator (who will animate 14 in between levels) and our in-house design team, ensuring they resonate with our users and enhance their experience within the app.
Tree before redesign
Research Stage:
For this redesign, we wanted a simple, organic style that conveys growth and renewal. The soft shapes and natural colors reflect the spiritual journey, creating a warm, inspiring visual experience that resonates with our diverse audience.
Light mode
Dark mode
In app UI look
